Introducing 3 Blue Circle cements from Lafarge Cement...
geared to the specific needs of the end-user
Meeting customer requirements for quality and.....
Backed by extensive national market research from merchants and end users including general contractors, housebuilders and the building trades.
The ultimate professional solution:
Blue Circle Mastercrete Original - in plastic
• Multipurpose enhanced cement with additives - pefect for concrete, rendering, mortars and screeds.
• Weather and tear-resistant plastic packaging, so no worries about transportation or storage on site.
• View Mastercrete Original product range
• View the benefits of plastic packaging
The answer to a civils prayer:
Blue Circle Procem
• A 42.5N Portland cement, specially formulated for; civil engineering, groundworking, structural concrete, piling and screeds.
• View product datasheet
The ideal general purpose cement:
Blue Circle Cement
• A versatile general purpose cement, compatible with admixtures, with exceptional performance across a wide range of standard applications.
• View Blue Circle Cement product range
3 Cement Product Range
• In recent years, the market for packed cement products has become much more sophisticated.
• New standards have introduced the opportunity to develop more durable cements to meet the needs of the market.
• To align our product offering with the needs of the end user an extensive national research programme was carried out.
• The research was carried out during 2004 and 2005 and covered hundreds of interviews, focus groups, usage and attitude surveys and conjoint analysis with merchants and end users including product demonstrations and selection processes.
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The results of the study together with further investigation of which products should be included in our packed cement range of choices have led to our '3 cement product range'.
“All I have heard from my customers is ‘I wish they’d done it years ago’. Blue Circle Mastercrete in plastic is a real revolution – it is making our lives and our customers’ lives so much easier, saving us valuable time and money".

Steve Barton, Department Manager at Home & Trade builders merchants in Burton-on-Trent
For further information contact Customer Services on 0870 600 0203